We have too many ideas already, thanks… What we need is the right people to execute them well.

There are so many startups built around brilliant ideas, with potential in the market to create the next unicorn. We’re all hoping and dreaming to set up the next multi-million company from scratch. And yes, it’s inspiring to see and hear success stories, sure, but ironically striving to being successful is rarely the cause of success.

What we don’t see is that their determination brought them there, not the idea. Instead of hyping these stories and trying to mimic the ideas, do we lose track of what we’d like to do or are actually good at? Rather we work hard…


A holistic design process, borrowed from Permaculture.

I’m not an expert on Permaculture, so this article is not going into that. This post is about how I’ve adapted their disciplines, from the Design Web, into my own ways of working as a Designer.

It’s easy to get lost in collecting helpful information and tools. It feels like you can just keep accumulating more and more, losing yourself in all the helpful information. For me, it all fell into place with this all-encompassing structure.

If you are more of a doer, rather than reader, here’s a free introduction exercise (takes about 30 minutes).

The Design Web

The Web consists of 12 disciplines, initially used for farming and designing gardens, yet this is applicable to any design process. It doesn’t really matter in what order, since you can freely move around them and use them however works for…


Following up on previous post on “making a start” > continuing the work.

Making “just start already!” easier

After my last post on Medium, on the book The War of Art and getting started on something, instead of procrastinating, I have since had several personal projects I didn’t see the end of. This proves writing and doing are two different things and I feel I owe you a follow up.

This article is for myself and everyone like me who is very good at starting projects, but is having a harder time continuing the work.

As a designer solving problems is what I do. The solution for this problem came in designing systems; a set of rules I could extract into a structure to be repeated every time I bump…


Impatient Bookclub #1

A book review on: The War of Art. Winning the Inner Creative Battle - Steven Pressfield

Why is it so difficult to get to do the thing we wanted to do for so long?
We’ve been planning to start our Impatient Bookclub for a while. Never gotten around to post the event, or first post, yet. The idea was a bookclub for anyone, who, like us, is having trouble with just taking a moment to sit down and start reading, picking it up again and finishing it, instead of starting the next book… Now we have the perfect book to start!

First I have a confession; I didn’t read it, I listened to the audiobook. So…

Robin van Wijk

Working with, learning and teaching new ways of working

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