We have too many ideas already, thanks… What we need is the right people to execute them well.


A holistic design process, borrowed from Permaculture.

I’m not an expert on Permaculture, so this article is not going into that. This post is about how I’ve adapted their disciplines, from the Design Web, into my own ways of working as a Designer.

If you are more of a doer, rather than reader, here’s a free introduction exercise (takes about 30 minutes).

The Design Web

The Web consists of 12 disciplines, initially used for farming and designing gardens, yet this is applicable to any design process. It doesn’t really matter in what order, since you can freely move around them and use them however works for…


Making “just start already!” easier

After my last post on Medium, on the book The War of Art and getting started on something, instead of procrastinating, I have since had several personal projects I didn’t see the end of. This proves writing and doing are two different things and I feel I owe you a follow up.

This article is for myself and everyone like me who is very good at starting projects, but is having a harder time continuing the work.


Impatient Bookclub #1

A book review on: The War of Art. Winning the Inner Creative Battle - Steven Pressfield

Robin van Wijk

Working with, learning and teaching new ways of working

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